News and Calendar

 

 

Attention:
Please join us at Nobel Biocare in Yorba Linda for our Quarterly Dinner Meetings.
Nobel Biocare
22715 Savi Ranch Parkway, Yorba Linda, CA 92887

 


 

February 15th, 2017 (Wednesday evening dinner seminar)

 

Rock Your Dental Brand: Growing Your Practice By Being Radical

 

Summary: Dental practices, just like any other for-profit business, often compete in crowded marketplaces. But let's face it: if you don't have a competitive advantage, you may as well not compete. So what's your practice's uniqueness? What makes your services indispensable to your target audience of prospective patients? The RADICAL branding construct will reveal the seven critical rules for developing a powerful-maybe even an outrageous-brand for your dental practice. Because playing it safe is the sure path to invisibility.

Learning Objectives:

1. Discover why your personal dental brand IS your strategy, and get the tools to develop a brand that will help you attract and retain more patients.

2. See how embracing the key principles of relevance, authenticity, and differentiation will help your dental practice stand WAY out from other competitive offerings and give clients a reason to choose YOU.

3. Give your whole dental team a compelling rallying cry and deliver on your practice's radical brand promise...every day.
 
We are honored to welcome:
 

Michael DiFrisco

 

 

 

Michael DiFrisco, CAE, is the Chief Marketing Officer for the American Academy of Cosmetic Dentistry (AACD).

With more than 25 years' experience helping businesses meaningfully connect with their target audiences, DiFrisco has won numerous awards for marketing, design, and brand strategy.

He is author of two books:
- How to Craft a RADICAL Brand for Your Dental Practice and
- Shadowcasting: Growing Your Business by Growing Your Reputation.

DiFrisco often speaks on the topics of branding, marketing, and social media. He can be reached at michaeld@aacd.com or through www.YourDentalMarketingSucks.com.

 

 

SM4D - Social Media for Orange County Dentists

 

Learning Objective 1 - Maintain a social media conversation that is fresh, likeable and targeted for the right audience.

Learning Objective 2 - What type of social media content works best and how to encourage engagement through video, contests and Facebook advertising.

Learning Objective 3 - Create a more dynamic and unique online presence, while improving page rank and conversion on Google.

This interactive presentation will educate Dental offices on the most effective ways to market themselves online using a variety of Social Media sites. We will explore platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and more. Leveraging the power of Internet commercials, review sites and Blogs will also be covered. Coupled with a solid strategy and tenacious execution, Social Media is a game-changer for Dental offices. Participants will learn how to maintain an online conversation that is fresh, relevant and targeted for the right audience. They will understand what type of content works for different Social Media sites and how to leverage them. The key is to have a personality online, yet remain professional at all times. Representing the unique personality of your office is key to standing out online.

Participants will learn how to create more dynamic and unique desktop and mobile websites, while improving page-rank for search results. We will cover the most powerful and user-friendly Social Media sites for Dental offices to use today. Participants will be able to launch their campaign during the presentation if they like. We will also explore how search engines such as Google, Bing and Yahoo rank their results. Plus, other initiatives the office can take to improve their Digital-footprint with be explored.

Join us for "Game-Changing Lessons for Your Dental Office's "Digital-Footprint"

 
We are honored to welcome:
 

Brad Newman

 

 

 

Brad Newman, Founder & Chief Buzz Officer of Dentainment

He is a leader in marketing and business development for Dental Offices. His experience and wisdom has been the result of entrepreneurial endeavors since he was a kid. Brad understands marketing for Dental Offices and brings an extraordinary amount of energy, passion and creativity to the table. He understands the importance of oral-health and is thrilled to be a leader in this important space. Helping people find a great dentist and receive quality Dental care is the driving force behind Dentainment.

Brad has never had a resume and created his first business at 14 years old. This was called B&B Car Wash and was launched with his best childhood friend. Brad was in charge of marketing and getting new cars to wash in the neighborhood. Since then, Brad has created a number of successful ventures across multiple platforms. These include summer hockey camps, consumer products, and a variety of Internet properties that he has built or sold. Generating "buzz" and innovative marketing were the key to all of these ventures' success.

Brad is a huge hockey fan and has played since he was four years old. He played college Hockey at Bowling Green State University and is still actively involved in the sport.

He can be reached at: brad@dentainment.com or through www.dentainment.com

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Location

 

NOBEL BIOCARE
22715 Savi Ranch Parkway, Yorba Linda, CA 92887

 
Sponsors
     
   
     
Meeting
 
Light Dinner: 6:00 pm - 7:00 pm
 
Continuing Education Meeting: 7:00 pm - 9:00 pm
 
Tuition
 
No charge to members
 
$150 for non-members
 
Become a Member - Over $200 Savings!
12 CE ~ $600 VALUE for Annual Membership Dues of $395
(Non Member Individual meeting Fee $150)
 
RSVP

To reserve your seat click the link below to register online or
e-mail: info@ocacd.com or call: 714-818-7193
A light dinner will be served. Limited attendance, please reserve early.

 
 
 
 
 
OCACD Event Schedule

April 12, 2017 (Wednesday evening dinner seminar)
Location: Nobel Biocare in Yorba Linda
Panel Speakers: Dr. Jack Ringer, Dr. Nick Davis & Mr. Erik Haupt
"Interactive Interdisciplinary Treatment Planning for Comprehensive and Esthetic Cases"


June 7, 2017 (Wednesday evening dinner seminar)
Location: Nobel Biocare in Yorba Linda
Speaker: Dr. Bruce Crispin
“Treating and Avoiding Failures and Dental Compromises”

September 22, 2017 (All day meeting including continental breakfast & lunch)
Location: Benco Dental in Costa Mesa
"Technological Opportunities for the Contemporary Dentist" Join us for a day of lecture and hands-on in the areas of Digital Impressions, CAD/CAM, Cone Beam X-ray and Lasers

October 18, 2017 (Wednesday evening dinner seminar)
Location: Nobel Biocare in Yorba Linda
Speaker: Dr. Edmond Hewlett
"What's New & What's Not in Adhesive Restorative Materials"
 
 

 

Mentoring study workshops will be scheduled on a demand basis.
 
* Dates and speakers subject to change